Unsurfaced™ Intelligence

Three ways
to move.

One intelligence, three spaces. Make what's next, listen to the world, or go straight to the source.

EXCAVATE digs the public surface · MINE goes to the source · PLAY makes what comes next

Generative Studio

PLAY

Your creative companion. PLAY turns a single brief into long-form content and visual assets — grounded, on-brand, and yours to shape.

Campaign concept Long-form article Key visual Moodboard

Pick a starter or describe your own, then Create. PLAY generates live once the studio backend is connected; until then this stays a preview.

Primary Research

MINE

Insight mined from real people. Surveys, brand videos, and open responses — synthesized into findings partners can act on, with every finding traceable to a real voice.

For responders

Share your voice. Get paid.

Respond to a survey, react to a brand, or record your take. Your time is compensated; your data stays yours.

For partners

Commission research. Read the truth.

Define a brief and an audience. Watch real responses become a synthesized, cited read tuned to your goals.

Real voices become cited, actionable findings — every insight has a receipt.

Step 1 of 5

Study · Beverage

Tell Lumen what you really think.

Lumen is a new sparkling-tea brand testing its first campaign. Watch a short film, answer a few questions, and share your honest take. There are no wrong answers — the brand wants the truth.

~5 minYour time

$12Reward

AnonymousTo the brand

Brief

For partners

What do you want to learn?

Define your brief and who you want to hear from. MINE turns real responses into a synthesized, cited read tuned to your question.

Your brief

Audience

EXCAVATE DEEP

by Unsurfaced™ — Powered by Perplexity Sonar Pro

Unlock real-time,
cited intelligence

Deep Search uses Perplexity Sonar Pro to search the live web in real time — returning structured insights with real, clickable citations drawn from the sources it surfaces. Your key stays in sessionStorage only; never stored or shared.

🔒 Key stored in sessionStorage — clears on tab close. All calls go directly from your browser to api.perplexity.ai. Get your key at perplexity.ai/settings/api.

← Continue with Basic Search

LIVE SIGNALS

Gen Z Trust Index ▲ +4.2%

Skincare Sentiment ▲ +12.8%

Premium Audio ▲ +7.1%

QSR Brand Affinity ▼ -2.3%

Sports Cultural Relevance ▲ +18.5%

DTC Fashion Intent ▼ -5.6%

Beverage Innovation ▲ +9.4%

Media Trust: Creators ▲ +22.1%

Sustainability Signals ▲ +6.8%

Streaming Fatigue ▲ +14.3%

Gen Z Trust Index ▲ +4.2%

Skincare Sentiment ▲ +12.8%

Premium Audio ▲ +7.1%

QSR Brand Affinity ▼ -2.3%

Sports Cultural Relevance ▲ +18.5%

DTC Fashion Intent ▼ -5.6%

Beverage Innovation ▲ +9.4%

Media Trust: Creators ▲ +22.1%

Sustainability Signals ▲ +6.8%

Streaming Fatigue ▲ +14.3%

Consumer & Market Intelligence Platform

The signal
in all the noise.

Real-time consumer truth, marketplace dynamics, and cultural momentum — excavated from Wikipedia, OpenAlex, arXiv, Reddit, Hacker News, GDELT News, and the Open Library. Upgrade to Deep Search for Perplexity-powered live intelligence at any time.

EXCAVATING OPEN DATA

Initializing…

Featured Insights CURATED BRIEFINGS · ENRICHED WITH LIVE OPEN-SOURCE SIGNAL

REFRESH →

Signal Trend

        Consumer Trust
        Brand Affinity
        Cultural Momentum
      

Audience Intelligence DEEP DIVE →

Cultural Relevance

Purchase Intent

Brand Love

Creator Alignment

—Sources

—Insights

—Actions

Consumer Actions

Market Actions

Cultural Actions

Brand Actions

Cross-Signal Intelligence Synthesis

Strategic Actions

EXCAVATING INTELLIGENCE

Brand Intelligence

Track. Measure.
Outmaneuver.

Monitor brand health, consumer perception, and cultural momentum. Search any brand or click a card to excavate live intelligence across all four lenses.

FILTER:

Featured Brands — click any card to excavate full intelligence

Brand Intelligence Feed

Audience Intelligence

Know your audience. Own the moment.

Deep demographic and psychographic profiles from open consumer research. Click any segment to excavate live intelligence.

Research Reports

Intelligence you can deploy.

Generate custom reports from any query. Each report is unique, sourced from live open data, and ready to download.

Generate New Report

Enter any topic, brand, or question. Excavate pulls from 7 open-source APIs and builds a full structured report ready to download.

Deploy Intelligence

From insight to action.

Package your research into production-ready deliverables. Download or deploy to clients and teams.

Deploy Queue REFRESH ↺

Consumer & Market Intelligence

First Name

Last Name

Company

Role

Work Email

Create Password

By creating an account you agree to Unsurfaced's Terms of Service and Privacy Policy.

RESET YOUR PASSWORD

Enter your account email and we will generate a reset code you can use to set a new password.

Account Email

← Back to Sign In

CHECK YOUR EMAIL

A 6-digit reset code has been generated. In production this would be emailed — for now it is shown below.

Reset Code

New Password

Confirm Password

← Resend code · Back to Sign In

Three ways
to move.

PLAY

MINE

Share your voice. Get paid.

Commission research. Read the truth.

Tell Lumen what you really think.

Before we begin.

The Lumen film.

In your own words.

You earned $12.

Thank you. Your voice is in.

What do you want to learn?

Unlock real-time,
cited intelligence

The signal
in all the noise.

Insight Builder

Track. Measure.
Outmaneuver.

Know your audience. Own the moment.

Intelligence you can deploy.

Generate New Report

From insight to action.

Unlock real-time,cited intelligence

The signalin all the noise.

Insight Builder

Track. Measure.Outmaneuver.

Know your audience. Own the moment.

Intelligence you can deploy.

Generate New Report

From insight to action.

Unlock real-time,
cited intelligence

The signal
in all the noise.

Track. Measure.
Outmaneuver.